Deep Customer Genome (DCG) enables the discovery of customer attributes and segments by mining data from multiple sources to get a 360-degree understanding of the customer – from preferences, lifestyles, and behavioral & even transactional patterns. Customer segments are automatically generated from internal data (e.g. CRM, POS data) and external data from social media and the web, by discovering behavioral and transactional patterns and trends that make customers/segments unique.

Product features:

Automatic SegmentationPresents the most significant and relevant segments based on the data. There is an automatic identification of the correlation of attributes using pattern recognition.
Segmentation ReportingVisualization of attributes per segment in a tabular form
360 ViewAllows 360 view of a customer, brand, or product by providing a visual representation of the analysis from multiple data sources
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