Deep Brand Sentiment (DBS) is a social listening & monitoring tool that delivers a deeper understanding of what customers say, think, and feel about products and services. It delves into conversations on the web, in social media, and even internal customer support systems, allowing organizations to take deliberate actions from the insights generated.

Product features:

Topic ModellingIdentification of topic/cluster/segments automatically derived from the data source
Sentiment Analysis• Identification of polarity (positive, negative, and neutral) of attributes and nuances (e.g. joy, sarcasm, irony) and context
• Uses layers upon layers of algorithms to highlight the deep nuances in the analysis instead of relying on a person to identify parameters and variables
Model VisualizationInsights and dashboards can be updated in real-time, ensuring decisions are based on the latest and most relevant data
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